Children’s clothing website Kidoz.ie a proper hit

Alan Owens

Reporter:

Alan Owens

A LOCAL entrepreneur has come up with an innovative idea for a website offering boutique children’s clothes at reasonable prices.

A LOCAL entrepreneur has come up with an innovative idea for a website offering boutique children’s clothes at reasonable prices.

Limerick woman Joanne Fitzpatrick founded website Kidoz.ie just six weeks ago to offer “an inspiring and contemporary collection of children clothes” for newborns up to seven year olds, that are “unique, fun and easy to wear”. She has seen the site take off in recent weeks.

“We have been getting a really good reaction, people are saying that the site is easy to use and that the range is good and we have been gettiing very positive feedback,” explained Joanne, an interior designer from the city who is diversifying because of the economic recession.

“A lot of my friends have babies now and a lot of people I know were saying that there was nowhere similar in Limerick offering this kind of service, and new mothers may not have time to actually get out and go shopping, so I said I would give it a try,” she explained.

“We have clothes for newborns to seven year olds, both girls and boys, and it is different to what people might buy in shops. I am trying to keep costs down low and keep it competitive.

“The clothes would be very reasonable compared to what people might pay on the high street or elsewhere,” she added.

In fact, Joanne is striving to be a “fashion authority” and is offering unique clothing lines on her site that consumers cannot get elsewhere.

“We have some unique brands that you cannot get anywhere else. We are hoping to introduce new designers all the time and hopefully introduce new stock all the time as well.”

Joanne recently met RTE’s George Lee at a Pop Up Bank event in Thomond Park, and said he was impressed with her idea.

“He said it was a great idea and that it was great to see new business models, which was nice. This is very much word of mouth, so hopefully the word will spread,” said Joanne.

For more see www.kidoz.ie or contact kidoz.ie@gmail.com.