LIMERICK GAA’s new Commercial Manager commenced work this week.
And, John Loftus has been “amazed” by the amount of “people rallying around”.
Loftus was appointed to the newly created position just 10-days ago in light of Limerick GAA’s financial crisis with a debt of €750,000.
The Ballybrown man has been given responsibility for all commercial relationships, sponsorships, endorsements and advertising.
“People are rally around and I have been amazed at the amount of phonecalls, texts and emails that I have got already with people that have genuine offers of help,” explained Loftus this Wednesday.
“I am absolutely relishing this opportunity. Throughout my life I have continually face change and this is another great opportunity for me to put my stamp on something,” said Lotus, who has served as team manager, PRO and chairman of his native club, Ballybrown.
Almost 30 years ago he set up the original Mackey Stand Draw.
“I ran that for 11 years and the best compliment is that the draw was imitated across the country by other counties,” he explained.
Throughout his life, Loftus has also played a substantial role fundraising for Rehab, Irish Kidney Association, Daughters of Charity, Lisnagry, Limerick City Special Olympics and Transplant Team Ireland.
But it is his business experience that will be vital to Limerick GAA in their efforts to clear the debt.
“Over the years he has built up a very substantial network of commercial contacts through his business career in Financial Services where he worked with both New Zealand Life/Acorn Life and Canada Life before establishing his own Financial Services Company, Thomond Asset Management,” explained Limerick PRO Eamon Phelan.
“John brings a wealth of experience, business acumen and a substantial network of contacts to Limerick GAA. In addition his dynamism, passion, energy and commitment to the GAA will provide the impetus to attract the commercial community to support Limerick GAA,” outlined the PRO.
Commencing work this week, the new Commercial Manager set himself an initial target.
“I am already working to put together a marketing brochure. There is a Limerick GAA by numbers with the figures for the amount of players, teams, officials, members, clubs and juveniles we have in our sport,” he explained.
“I am passionate about the GAA all my life and this is a great opportunity for me to make a difference. I have a number of ideas and hopefully a couple of big undertakings could me a big difference to remove that debt quickly,” he outlined.
“I am learning as I go but I have this is a wide ranging job and the first thing that I need to do is spread the word about what Limerick GAA has to offer to people. We need to understand the importance of PR and constantly impress what Limerick GAA is about,” said the new Commercial Manager.