FOOTAGE of a flashmob that takes over the check-in area at Shannon Airport has gone viral with over 160,000 views clocked up on YouTube within a week of being uploaded.
The performers involved are mostly from the Irish World Academy of Music and Dance at the University of Limerick and were taken on by Shannon to publicise the new routes opening as part of the summer schedule in 2014.
The flashmob starts when a Munster rugby supporter spontaneously launches into a few steps.
Before long, he is joined by what onlookers might take for airport cleaning staff, pilots, ground crew, a travelling hen party and other travellers.
The four-minute video, which is a mix of Irish jigs and reels and contemporary dance, was uploaded onto the web in recent days but Shannon chief executive officer Neil Pakey said he never expected it to have such an impact.
The Shannon Airport dancers last week charted at number two in the Flashmob Viral Video Charts, a ranking system maintained by Unruly Analytics.
“It’s such an upbeat production, right from the off, by the Irish World Academy of Music and Dance. We weren’t at all sure what they were going to do but once the rugby fan jumped from the check-in queue, it just took a life of its own,” commented Mr Pakey.
“To get well over 150,000 views and to number two in the viral hit parade last week is fantastic and shows the spirit of fun and innovation is alive and kicking at Shannon.
“The most common feedback we are getting is that it’s putting a smile on people’s faces and we can look for no more than that.
“It’s our biggest year in 10 in terms of new routes and nine launched in the beginning of April so we thought we’d mark it with something special and the Academy have done that for us.”
Shannon’s enhanced summer services include a raft of new connections to Europe with Ryanair plus increased frequencies to the United States with Aer Lingus.