Christmas comes early as Santa Claus arrives in Limerick

AS THE festive season draws near, one Limerick family-run business is getting ready to welcome children across Ireland as they pay a visit to Santa.

Santa’s Magical Cabin was founded in 2010 by the company’s CEO Ger Clarke, making this the company’s 17th year in operation.

First opening in the middle of the recession, the company also made it through the Covid-19 pandemic and continues to grow.

The business started out with around 900 customers each year, and has grown to up to 55,000 per annum. They are due to welcome their 700,000th customer this holiday season.

Partnered with Dunnes Stores, Santa’s Magical Cabin has six Santa locations across the country, as well as three Easter Bunny locations and a Halloween location.

In Limerick, families can pay a visit to Santa Claus at the Jetland Shopping Centre.

In November, Santa’s Magical Cabin is open for visitors each weekend, starting on Saturday, November 14, while in December, it’s open every day from Wednesday, December 2 until Wednesday, December 23.

Ger’s son Greg Clarke, is a director of Magic Hammer Events alongside his wife, Melanie Weil, which runs Santa’s Magical Cabin.

Mr Clarke explained: “We want every family to be able to enjoy the magic of Christmas, so we’ve made a real effort to keep Santa affordable.

“As a result, the price of the experience has only moved from €10 to €15 over the past 17 years, making it one of the best-value Santa experiences in Ireland.”

Santa’s Magical Cabin is also partnered with the Jack & Jill Foundation, whom they give around 150 family passes to every year.

The company employs 275 people each season including actors, photographers, event managers, and students.

One of their selling points is the professional-quality photos that families can avail of to capture their visit to Santa.