Internet spotlight turns to local fashion

Celia Holman Lee

Reporter:

Celia Holman Lee

Internet spotlight turns to local fashion

MANY of the leading fashion media and social media influencers gathered in Adare Manor for #LimerickTagged - a showcase of county Limerick’s fashion industry, highlighting independent boutiques, designers and young fashion design talent.

The event which was organised to raise county Limerick’s fashion profile, by the Holman Lee Agency in association with Limerick City and County Council’s Office of Marketing and Communications, welcomed stylists, fashion editors, influencers and TV3’s Xposé to the event which trended number one on Twitter and gained huge reach across social media.

The fashion showcase which took place in the luxurious surrounds of the grand ballroom reception at Adare Manor hotel featured the designs of Marion Murphy Cooney, Caroline Mitchell, Antoinette O’Connell, Attic Bridal, Linda Wilson, Stephen Bowman Lynch, Natalie King, Aisling Maher, Tina Griffin and Carol Kennelly, Aine’s Knitwear, Aoife Hannon, 31 Chapel Lane and Azure Jewellery.

Visiting guests were also treated to a fashion showcase from leading County Limerick boutiques/fashion stores in Adare, Newcastle West, Abbeyfeale, Askeaton, Annacotty and Glin including Catherine McCormack’s, Annette’s, Earls&Pearls, Aisling Maher, Life & Soul, Lady Penelope, Aibheil Bridal, Ela Maria, Bella Sola, Kimono, Platform, Virgo, G Boutique, Esther’s Fashion, Marelle’s, Brown Thomas, Brides of Glin, Kate’s Kloset, Sinead’s Boutique, and Footprints by Laura.

Models were from the Holman Lee Agency with hair by the Hugh Campbell Hair group and make-up by FMN Make-up and Hair, in Mungret. The guests of #LimerickTagged were treated to deluxe goodie bags sponsored by Limerick.ie, Newbridge Silverware, Dubarry Ireland, Keanes Jewellers, Brown Thomas and Adare Manor.

Head of Marketing & Communications at Limerick City and County Council, Laura Ryan, said the event was all about raising the profile of County Limerick as a fashion destination. I would like to say a huge thank you to all our guests, sponsors and Adare Manor. We had a fantastic day showcasing the beautiful and unique style from County Limerick and I’m thrilled we were trending number one on social media. I would like to sincerely thank Asta and Cecile for producing this event and a special thank you to Anita Higgins, Director of Business Development at Adare Manor.