Punchestown Best Dressed competition details announced - there's a brilliant twist

Details of the Bollinger Best Dressed competition at the Punchestown Racing Festival have been announced, including a fantastic theme.

The prestigious Bollinger Best Dressed competition returns to the Punchestown Festival at the end of April with some fresh new faces and the all-important forward-thinking theme: "Something Old/ Something New" in recognition of the iconic champagne house recently achieved B Corp status.

Emphasising sustainable fashion focusing on style and sophistication, the competition invites racegoers to showcase their ‘consciously curated’ ensembles for a chance to win an extraordinary, once-in-a-lifetime trip to the iconic Bollinger Estate in France's stunning Champagne region with 5* Paris hotel and Michelin dining experience, flights and more.

The competition will take place over the first four days of the 2025 Punchestown Festival with daily finalists chosen from Tuesday 29th April to the culmination on Ladies Day, Friday, 2nd May. The style action will unfold in the elegant Bollinger Garden Style Quarter, where race goers will be immersed in the glamour, refinement, and timeless prestige synonymous with both Bollinger and the Punchestown Festival.

New Style Council Members

In line with the theme of Something Old/Something New, the Bollinger Style Council welcomes back familiar faces alongside new guest judges Aoife McNamara (@aoifemcnamarax) and Isabel Gleeson (@styledbyisabel_). Trailblazer Aoife McNamara, founder of Ireland’s first B Corp fashion brand Aoife Ireland and a leading voice in ethical style shares her perspective: "I’m truly honoured to be part of the Bollinger Best Dressed competition at the Punchestown Festival. Having grown up attending this event, I am excited to see race fashion embraced in a sustainable way”.

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Sustainable Race Day Fashion

Head Judge Jess Colivet (@jesscolivet) explains how to approach race day style in a sustainable way: "When it comes to the Bollinger Best Dressed, sustainable fashion means putting together your look in a conscious way. Rather than rushing out and buying a whole new outfit, I would always suggest that you start by ‘shopping your own wardrobe’ first. I myself will be reinventing a look based on a piece that I have worn at four Punchestown festivals!

Jess continued: “Fashion is evolving, people are borrowing pieces from friends, the rental market has exploded and both online and in store pre-loved fashion is the norm among younger generations. Identifying ethical brands and investing in a beautifully made coat, dress or piece that will stand the test of time is always a sustainable fashion choice. Think timeless quality. Each year the best dressed at Punchestown produces a wonderful story with a hat, bag, dress or even jewellery that has been passed down from generation to generation. That’s sustainable fashion at its best.”

Reflecting on the parallels between Bollinger's commitment to sustainability and excellence and the upcoming best dressed competition, Michelle O'Sullivan of Findlater & Co. remarked: "Achieving B Corp certification is a proud milestone for Bollinger, aligning with their dedication to environmental responsibility, craftsmanship, and uncompromising quality. This has inspired the theme for the 2025 Bollinger Best Dressed at Punchestown. We're looking for creativity, showcasing reinvented pieces and a balance of timeless elegance — an aesthetic that echoes the exceptional quality and heritage of Bollinger."

Returning for 2025 are Style Council Members Roxanne Parker, Lawson Mpame, David O'Connor, Head Judge Jess Colivet and Kate Nally McCormack.

The prestigious Bollinger Best Dressed competition remains a highlight of the Punchestown Festival taking place from Tuesday 29th April to Saturday 3rd May. Event tickets start from €35 with concessions for seniors, students and families (on Saturday 3rd May). For full event details please visit www.punchestown.com