Tender issued for marketing of Limerick City of Culture

Key objectives: interim CEO Mike Fitzpatrick

Key objectives: interim CEO Mike Fitzpatrick

  • by Alan Owens

LIMERICK City of Culture has put out a tender for marketing and communications services over an eight month contract.

The tender document outlines that City of Culture, in association with Limerick Marketing Company – which is headed up by Eoghan Prendergast – “requires the services of an experienced, qualified marketing/communications/PR/advertising consultant to implement strategy”.

The contract is limited from March to November. A provision that the successful applicant must have had a turnover of at least €150,000 in any one of the three previous financial years has been downgraded to €60,000 since the tender was issued.

City of Culture has been advised by a number of PR and marketing specialists in recent months, but this move, instigated by interim CEO Mike Fitzpatrick, is to appoint a designated marketing and communications manager.

“One of the key objectives of Mr Fitzpatrick had when he took up office in early January was to identify any staffing requirements to ensure the year-long programme is properly resourced,” said a spokesperson.

“The appointment of a marketing and communications manager is in keeping with this. The candidate will have the opportunity to lead the delivery of the wider marketing functions for the City of Culture and work in consort with other promotional agencies and organisations, in particular Limerick Marketing Company, to ensure the exciting programme of events achieves maximum awareness.

“This will be a key function in ensuring the success of the overall programme.”

Paul Foley, who is part of Mr Fitzpatrick’s team in overseeing City of Culture, was asked recently about the role to be played by Limerick Marketing Company in the project.

“The local authority is playing a central role with the delivery of City of Culture and marketing is being looked at at the moment as well, and the marketing company has been heavily involved.

“We are just looking at the whole situation in terms of the programme’s delivery throughout the year and marketing is part of that.”




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