In early July, Limerick National City of Culture representatives met with local traders from all over the city for public consultation on the Grandmother Giant.
At that stage of the preparation, the identity of the Giant wasn’t made public.
Two months later, Limerick city’s traders have been instrumental in the anticipation of the three-day event. Business people from all over the city have created their own offers to welcome the Grandmother Giant, which can be seen on the Royal de Luxe Limerick website royaldeluxelimerick.ie.
Limerick National City of Culture director, Mike Fitzpatrick says it is an opportunistic time for traders in the city. “Hopefully it will mean a very busy time for traders, particularly for any business that can offer services such as accommodation, food, refreshments of all descriptions. It will be a real bonanza for all the traders in Limerick, and it’s a really exciting time. I hope traders have lots of stock and that we don’t run out of all the essentials to feed friends and relations who are going to visit over the three days,” he says.
An example of what local businesses are doing is Hook & Ladder, Sarsfield Street, who has a seven-foot cake with special offers in-store, and will have special coffee art for the weekend.
Hook & Ladder manager, Aisling Meehan says: “We are really looking forward to welcoming Royal de Luxe and seeing Grandmother walk the streets of Limerick, it is going to be a spectacular event.”
The Limerick Craft Hub has also contributed to awareness of the Giant, encouraging the public to knit their Giant Scarf, which has now reached a phenomenal 80 feet.
All businesses who have special offers for the Giant’s visit can contact a Royal de Luxe Limerick member, at email@example.com or at 061-525031.
For updates on the Giant’s Journey follow #LimerickGiant on Twitter