TOURISM Ireland has produced a new online video to highlight the flagship event of Limerick’s City of Culture programme, Royal de Luxe’s The Giant’s Journey.
The French street theatre company is coming to Limerick for three days in September with the massive show, expected draw in excess of 200,000 people into the city.
The State tourism agency contracted Limerick’s Piquant Media to create the online teaser film, which it expects to appeal to Tourism Ireland’s international audience – on YouTube, Facebook, Twitter and on Ireland.com.
The 60 second film features the giant, elaborate marionettes of Royal de Luxe winding through the streets of Nantes, giving people a flavour of what to expect when this dramatic pageant comes here this autumn and urging prospective travellers everywhere to “join us in Limerick”.
“We are delighted to unveil this second online film, highlighting the flagship event of Limerick City of Culture and whetting people’s appetites to come and visit,” said Niall Gibbons, CEO of Tourism Ireland, who worked with City of Culture to produce the film.
“It really is a fantastic coup for Limerick that Royal de Luxe will bring its world-famous street theatre to the city. It is sure to be a huge spectacle and we are inviting people around the world to come and experience it for themselves.”
Mr Gibbons added that Tourism Ireland is “taking every opportunity to shine a spotlight on the city in our promotions around the world, everaging the tourism benefits of this year-long celebration of culture and showcasing Limerick as a cultural and historic destination”.
Mike Fitzpatrick, director of City of Culture, said “video gives us a little glimpse into what will be a mammoth event for Limerick and Ireland.
“We are delighted with Tourism Ireland’s partnership in helping us spread the word internationally about Limerick City of Culture and the visit of the world’s best street theatre company, Royal de Luxe,” he added.