THE Argentinian multisensory spectacular Fuerzabruta opens tonight in Limerick for City of Culture and the producers of the show have hailed the ‘amazing’ venue it is to be staged in.
The show, the second key event of the year of culture after Riverdance, will be staged over 12 performances in the newly renamed and refurbished ‘Culture Factory’ - the old Dell building in Castletroy.
The massive 350,000 square foot building has been taken over as a venue for City of Culture, with the acrobatic Fuerzabruta to be performed within a 70,000 square foot section known as the ‘High Bay’, with the huge circular set rebuilt within it.
“We came here without honestly not knowing much about the place, but found great people, great country, great city and we are looking forward to being tonight in the show,” said executive producer Liz Hood at a press preview this Thursday morning.
“I hope everybody enjoys it, as we are enjoying staying here.”
Speaking about the warehouse, the Argentinian producer said: “I love it. I am a producer, not only for Fuerzabruta, we have other shows running, and this is really amazing. I wish I had a place like this in Argentinia - it is great.
“We have five companies running at the same time. So we are going all the time from a tent to a venue, from a venue to outdoors - we also do outdoor shows - so for us it is just part of our life.
“This is amazing. When I first saw it without anything set-up, I said I wish I had a venue like this because it is very comfortable to work with, and you can do many things. I really love this venue very much.”
Interim CEO Mike Fitzpatrick said the venue had been on an “incredible journey”.
“It has a lot of history. It probably hasn’t been used commercially in quite a while, so it is quite a demanding production event to get it where it is, and the last few days have been incredible watching it all come together.
“For weeks you are talking about it all coming together, and it is just so exciting to go in and watch these performers really go for it. They have such great enthusiasm and I think they are feeding off the energy of the place in a way.
“I think when crowds come here it will be quite a new thing, so I think there will be a really strong embrace and a good response to it.”
1,000 people per performance will witness the spectacle of each show, which is part theatre and part circus, running over a series of gigantic, absorbing set-pieces that are at turns aquatic and aeronautical, all set to a nightclub beat. The audience is always standing for the 75 minute show, so be prepared.
“People have to come to enjoy and dance,” said Ms Hood. “The first five minutes of the show everybody (wonders), but they immediately are involved in this great show and enjoy, and when you see the people, everybody has a big smile.
“This is the way that people live the show every night, everywhere around the world.”
Performer Liam Lane, from London, added by way of advice for the audience: “I think just don’t be afraid because we are not here to scare anyone or make anyone feel uncomfortable.
“We are all in it together and at the end of the day it should be a celebration and fun and awe inspiring - so just be open and be prepared and we will be the same.”
Fuerzabruta runs until March 22 and both Friday shows are now sold out, with the remaining shows are selling fast, according to organisers.
There will be pre and post-event entertainment also on site which will take place in the ‘Low Bay’ area of the Culture Factory, featuring local band Leading Armies and DJ Paul Webb, while there will also be multimedia art installations created by local students from LSAD, LIT and UL. Food will be provided on site by Country Choice, and there will also be bar facilities.
Doors open one hour before each show. See City of Culture for tickets and more details.