Tweets = profit, says media guru ahead of Limerick masterclass

Anne Sheridan

Reporter:

Anne Sheridan

MASTERCLASSES in how to use social media sites to your professional advantage, get a new job or increase your company’s turnover will be held in Limerick next week.

MASTERCLASSES in how to use social media sites to your professional advantage, get a new job or increase your company’s turnover will be held in Limerick next week.

Jack Murray, a marketing graduate from the University of Limerick and managing director of Mediacontact.ie, a leading social media training company, will host the classes in the Strand Hotel on March 14.

Speaking in advance, the social media expert emphasised the importance for businesses and individuals who want to get ahead to have a profile on sites such as Twitter and LinkedIn, having lectured on this subject for four years and been in the communications business for 12 years.

Highlighting the growing importance of LinkedIn, he noted that it has grown to become the world’s largest business social network, and has over 20,000 professionals with Limerick connections. He added that it is one of the most important networking tools for mid-west businesses to increase their profitability. “In Ireland there are well in excess of 500,000 business people on LinkedIn, with over 20,000 having Limerick connections.LinkedIn is an excellent tool to build a network of professional contacts, that will help businesses increase their turnover and profit,” he added.

LinkedIn started out in the living room of co-founder Reid Hoffman in 2002, and now has more than 150 million members in over 200 countries.

“In just over two years I have built a Linkedin network of over 1000 contacts, and a business group that is 900 strong. Every day these networks deliver sales to my business,” said Mr Murray.

Joining such sites has effectively “replaced people handing out business cards”, he added.

In just five years Mr Murray believes he has transformed his own business from a traditional book publisher to a dynamic online publishing and training company. Twitter, he says, “connects people with their customers in a closer way, which is also cost effective”, and now counts more than 450,000 Irish members. The first masterclass of the day in how to use LinkedIn will run from 10am to 1pm, while the second class on Twitter for businesspeople will run from 2-5pm.

For further information on the masterclass please call (01) 473 2050 or log onto www.mediacontact.ie.