THE visit of the Giant Granny to Limerick made a significant impact on social media platforms across the weekend, as tens of thousands of people posted messages, photographs and videos as she made her away around the city.
According to independent analysis carried out by Newsaccess Media Intelligence the phrase #LimerickGiant was mentioned almost 10,000 times on Twitter, Facebook and Youtube on Friday, Saturday and Sunday.
Limerick City of Culture, which posted more than 500 messages to Twitter (@Limerick2014) over the weekend had encouraged people to use #LimerickGiant in advance of the event, and at its peak on Friday afternoon more than seven messages containing the phrase were being posted on social media every minute.
“The results for the Limerick Giant showed three clear peaks throughout the Friday, Saturday and Sunday so the overall result of in or around 10,000 social media mentions would be very significant, said Paul Moriarty, head of insight at Newsaccess.
While it is impossible to definitively say how many people viewed messages which were posted online about the Giant’s Visit, the potential audience was 20.9m social media users.
“If you are looking at more than 20 million pairs of eyes that potentially could be seeing #LimerickGiant and photographs, tweets or Facebook mentions about the event then that makes it potentially very significant in the long term,” said Mr Moriarty, who is a Limerick native.
While the Giant’s Journey featured across all social media platforms, with most people posting messages using their smartphones, it was Twitter which came out on top accounting for almost half of the potential reach.
In fact, #LimerickGiant was trending on Twitter in Ireland across the weekend and was the top trending item on Friday afternoon.
In addition to people who travelled to Limerick to see the Giant Granny a significant number of messages on social media were posted by people living abroad. “With tears in my eyes I’m writing from NY! I have kept up with all the goings on in Limerick all year but this weekend has been a pure joy to be watching from far away. I’m a Limerick woman through and through and I told all of Syracuse, NY all about you Granny ... many over here fell in love with you too. There was an Irish festival here this weekend and I shared with so many about Limerick being the 1st National Limerick City of Culture 2014 ... Up Limerick!” wrote Deirdre McCarthy on Facebook.
Since the weekend, dozens of people from Limerick have posted messages of thanks on the Royal de Luxe Messages wall on its website (www.royal-de-luxe.com)
“I am 15, disabled, very few people hear my words. I loved the giant Granny doll, I felt she was listening to me with her big, beautiful eyes. Thank you Jean Luc,” read one message from a girl named Katie.
Meanwhile, the Limerick Leader website, which featured stories, slideshows and video from the Royal de Luxe extravaganza attracted more than 100,000 page views across the weekend with thousands of likes and retweets on its Twitter and Facebook pages.