The hashtag #limerickandproud has been trending on Twitter in response to local anger over a TV3 documentary on crime in the city aired this Monday night.
Following the broadcast of Donal MacIntyre’s Breaking Crime programme, local Fine Gael councillor Daniel Butler tweeted “can we try to get #limerickandproud trending’?
His call provoked a massive response with hundreds of people tweeting pictures and comments about their city using the hashtag. There were almost three million impressions for the trend over a 12 hour period, with almost 300,000 accounts reached.
At one point last night, #limerickandproud was the top trending item on Twitter in Ireland.
Among the positive aspects of the city highlighted in the tweets are the success of the City of Culture, Limerick’s sporting and cultural heritage and the many local voluntary groups doing great work.
This Tuesday morning, Cllr Butler tweeted: “I go sleep proud & wake up proud to see my little idea and work to get #LimerickAndProud trending still going”.
Analysis done by Nigel Dugdale for the Limerick City Centre account shows that over 1,500 tweets were sent by 349 contributors over a ten hour period. The @limerickcitybiz account had 1.2m impressions alone.