Limerick’s Keith to market idea to Dragons

Alan Owens

Reporter:

Alan Owens

City businessman Keith McGuigan, appearing on Dragons' Den this Sunday night. Picture: Dave Gaynor
A CITY businessman will be hoping he doesn’t get burnt when appearing on Dragons’ Den this weekend.

A CITY businessman will be hoping he doesn’t get burnt when appearing on Dragons’ Den this weekend.

Keith McGuigan will pitch his company, which offers a “unique online market experience”, on the popular television show this Sunday night at 9.30pm.

The chartered accountant set up MarketDirect.ie, which he launched in 2013. The site is an online portal offering e-commerce to small Irish producers, manufacturers and crafts people.

“It gives small and medium sized businesses in Ireland a gateway to sell their produce online and gives consumers 24/7 access to Irish made products and produce,” he explained.

Keith believes that he has found a gap in the online shopping market and has channelled his passion for Irish produce, products and helping small Irish businesses to become sustainable through the company, for which he charges a 10% commission.

On Sunday’s show he will seek €50,000 for a 20% stake in the company.

Cappamore’s Marty Mannering had success on last Sunday’s show, securing a €60,000 investment from Dragon Peter Casey.