Jewellery shop set to sparkle with new online business

Gerard Fitzgibbon

Reporter:

Gerard Fitzgibbon

ONE of the oldest and most famous businesses in county Limerick has taken a firm leap into the digital age with a new online sales service, which is already attracting interest from around the world.

ONE of the oldest and most famous businesses in county Limerick has taken a firm leap into the digital age with a new online sales service, which is already attracting interest from around the world.

Cowper’s Jewellers on Bridge Street in Newcastle West has been open since 1888, and in that time the family-owned shop has become one of the pillars of the local business community.

Now the store has set up a new online sales service, and is aiming to take on some the titans of the international jewellery business by selling its products worldwide.

Kevin O’Donoghue, manager of Cowper’s, belongs to the fourth generation of his family to run the business, and said that the decision to take the shop online was an easy one.

“It’s something we’ve been looking at since the start of the year, but it’s been in my head for some time,” he said.

“I think the time is right. We’ve put a lot of work in, getting ideas from people and trying to figure out what works and what doesn’t. We’ve had very good feedback so far”.

The website, Cowper’s was officially launched this week. Mr O’Donoghue said that he knew the website would be the way forward after the success of a Pandora competition run through the store’s Facebook page last year, which attracted over 1,000 hits in 24 hours.

He said that since the new website went live last Wednesday, it has already attracted interest from overseas, and the range of goods and special offers available will only increase between now and Christmas.

Cowper’s Jewellers was opened in Newcastle West by Thomas Cowper in 1888, and has been at its current premises on Bridge Street since 1911. The store has passed through four generations of the family and is currently owned by Eileen O’Donoghue, Mr O’Donoghue’s aunt.

In March this year, the store was targeted by armed robbers for the third time in 18 months. However Eileen O’Donoghue said that the store and its staff have recovered from the “awful experience” of the robbery thanks, in no small part, to the support of the local community.

“We were overwhelmed by the support we received”.

Cowper’s website has been created with help from the Limerick County Enterprise Board.