THE Single Speed World Cycling Championships, which will take place in the Ballyhoura Mountains in County Limerick from August 25 -27, are worth a potential €1.5 million to the region, organisers have revealed.
The hugely colourful event will see over 800 cyclists from over 21 countries take part in the fun filled mountain bike championship which is a key part of Limerick’s European City of Sport celebrations. The event which is being organised by Sports ai was secured for the region by Shannon Development and the Shannon Region Conference and Sports Bureau.
“Shannon Development, in conjunction with the Shannon Region Conference and Sports Bureau and Tomas Madigan of Sports ai, are delighted to have secured this prestigious event for Ballyhoura and the Shannon Region,” said Paul Ryan, Tourism Marketing Manager, Shannon Development, at the launch of the event.
“An event of this calibre, which has the potential to generate of over €1.5 million for the local economy with substantial international participants, is the type of event that Shannon Development is actively pursuing for the Shannon Region. The Single Speed event is just one of a number of major international sports tourism events that we have secured this year during Limerick’s reign as European City of Sport for 2011,” he added. The Single Speed World Championships are unique in that they are made up of a mix of elite competitors and everyday amateur cyclists where having fun is the first priority.
In fact it is the only world championship event where pre qualifying is not required.
The majority of participants take part for the fun with fancy dress being a key part of making the event so colourful. To add to the uniqueness of the event, the winner of the Single Speed World Cycling Championships is rewarded with none other than a tattoo.
All the participants, 500 of which are overseas visitors, will take part in a series of social events in Limerick City, a specially erected marquee in Kilfinane and on the Ballyhoura race circuit over the three days of the event.
Event organisers of the Single Speed World Championships are Shannon based Sports ai, founded by Tomas Madigan and All Star Hurler Tony Griffin. Sports ai recently organised the Irish Sponsorship Summit and were consultants to the Muhammad Ali visit to Ennis in 2008.
Speaking at the launch, Tomas Madigan, Director, Sports ai, said: “Sports ai are committed to bringing high quality sporting events to Ireland and the Single Speed World Championships is the perfect example of the sort of event we specialise in. We believe in marrying the most professional event experience for the competitors with the provision of a superb social programme that will showcase all that is good about the region.