BÓTHAR, the Irish charity which airlifts livestock to communities in 35 countries in the developing world, has launched a new website to reach out to the Irish diaspora.
The Limerick based aid organisation sees the internet as crucial in the fight against global poverty and launched the new website to strengthen its ongoing contact with supporters and grow online fundraising.
Unveiling the new website, Bóthar’s recently appointed new chief executive officer David Moloney said: “When Bóthar was first established 20 years ago we relied heavily on word of mouth and direct mail to spread the message about global poverty and the work that Bóthar was doing to enable families to help themselves out of destitution.
“Now, thanks to the internet, we are able to instantly communicate with a much wider audience at home and abroad. This includes our Irish abroad who want to make a real and tangible Irish donation by way of our livestock shipments,” said Mr Moloney.
At present, online donations account for approximately 15 per cent of their income.
“Not only does it mean that donations are received instantly, but the cost of processing them is also far less than the conventional means of receiving a cheque in the post, ensuring that we maximise donations for the benefit of those in most need.” he said.
Last Christmas, more than 2,000 people donated almost €300,000 to Bothar.
This year, after launching their new site, they hope that the figure will be much higher.