A MAJOR awareness campaign has been launched in an effort to reduce the amount of chewing gum being dumped on city streets.
The local campaign, which was launched by the Mayor of Limerick, Cllr Gerry McLoughlin, aims to reduce gum litter by raising public awareness that dropping gum on the ground is a littering offence which attracts a €150 on-the-spot fine.
Last year, the Gum Litter Taskforce (GLT) campaign achieved a 28% reduction in gum litter nationally.
“It is heartening to see local authorities, industry and the general public working together to make a tangible difference to Limerick city streets,” said Mayor McLoughlin at the Limerick launch of this year’s campaign.
James Ryan of the Limerick city Tidy Towns committee, which is supporting the campaign is calling on the public to support the campaign.
“I would like to encourage everyone to get behind this campaign. Bin your gum litter and keep our City streets clean.”
The theme of the campaign is “Bin It Your Way” and it features a series of professionally choreographed and highly innovative dance moves which communicate the responsible disposal of gum litter in an engaging way.
For more information, log onto gumlittertaskforce.ie