LIMERICK’S hugely popular Women’s Mini-Marathon has been rebranded for the first time and is expected to draw many more thousands of women for the first ‘Ladies Weekend’.
The inaugural weekend will take place from Friday to Sunday October 11 to 13, and over three days will concentrate on three core areas - fashion, sport and music.
The objective of the Limerick Ladies Weekend is to co-ordinate a series of events that will promote Limerick to a female audience both locally and nationally, according to the organisers.
The running of the event has now been taken in charge of by Focus Events Ltd, which is also behind the Barrington’s Hospital Great Limerick Run, now in its fifth year.
Speaking at the launch this week, Mayor of Limerick, Cllr Kathleen Leddin, congratulated the organisers for bringing together a range of activities that collectively offers women the opportunity to enjoy a great social weekend in Limerick over a three day period.
Eoghan Prendergast, manager of the new Limerick Marketing Company, said that “events and festivals had a significant part to play in promoting Limerick as a must visit tourism destination to a wider national and international market.
“Events such as the Limerick Ladies Weekend will help in creating greater awareness of the cultural infrastructure that the City has to offer to potential visitors,” said Mr Prendergast.
John Cleary, the event director, said he hopes that the ‘ladies weekend’ will also become a national ‘tier one’ event, and join the Great Limerick Run on that ladder, in terms of the numbers of participants they attract.
The mini marathon will be held at 3pm on Saturday, October 12, followed by a ladies night in Clohessy’s, where admission will be free. It will be followed by Ladies Day at Limerick Racecourse on Sunday, October 13, from 12pm.