LIMERICK women are being urged to donate their unwanted bras to raise funds for breast cancer research.
The Marie Keating Foundation is urging women that there is still time to donate an unwanted bra in any size, any colour, any style and any condition during October, Breast Cancer Awareness Month.
The campaign will see the Marie Keating Foundation receive €1 for every bra donated throughout the month for the Roche Ireland.
There are drop off points around the country, including five in Limerick.
The local drop off points include: Harvey Norman, City East Retail Park, Ballysimon Road; Parkway Shopping Centre, Dublin Road; Southside Pharmacy, Quality Retail Park, Roxboro; Ultimate Health Clinic, Georges Quay, and Stryker, Raheen Business Park.
This year, the cancer foundation is also calling on people to celebrate breast cancer survivors and women currently going through the disease by uploading a photo of a bra to Facebook, Twitter or Instagram using #SayBravo and texting BRAVO to 50300 to donate €2 to the Marie Keating Foundation.
“Last year, women across Ireland donated over 40,000 bras, which was a truly incredible response but this year, we are hoping for even more,” said Liz Yeates, chief executive officer of the Marie Keating Foundation.
“The Bras for Breast Cancer campaign is an ideal way for women to support the fight against breast cancer. Almost all of us have bras at home that we don’t wear anymore so please, donate them to the Marie Keating Foundation and help us raise funds for our vital breast cancer services, all of which we offer free of charge.
“This year, with our #SayBravo selfie campaign, you can also help us raise funds and awareness just using your smart phone.
“Breast cancer touches all of us so spare a moment and send us a selfie to say ‘Bravo’ to all the women who have been affected by this disease.”