YOUNG adults in Limerick are being encouraged to participate in a week-long initiative to promote safe driving.
It was launched by musician and RTÉ’s Voice of Ireland judge Bressie along with a competition carrying a €5,000 prize.
The eFlow Young Driver Safety Week running from May 12 to 16 and in conjunction with toll provider eFlow wants young drivers and students from Limerick’s secondary schools to encourage safe and responsible driving practices among themselves and within their community.
At the launch, details of a road safety competition were announced, Students are asked to create a mock TV advert promoting safe driving practices and the winning team will be awarded a €5,000 cash prize for their school.
The competition is open to Transition-, Fifth- and Sixth-Year students in Limerick.
The latest figures from the Road Safety Authority for Limerick show that there were five deaths in 2012 and almost 340 injuries. In 2013, 190 people lost their lives on Irish roads and 43 per cent of fatalities were among young drivers aged between 16 and 25.
Director of Communications and Customer Relations at eFlow Simon McBeth said: “Our aim is to educate young adults in Limerick that the right to drive goes hand in hand with the responsibility to drive safely. We ultimately want to cultivate a nation of safe and responsible drivers on our roads.”
Musician Bressie said: “We all know someone who has been involved in a car accident or who has been impacted by dangerous driving on Irish roads. Anything we can do to highlight the risks of bad driving and stop this can only be a good thing. Our roads would be safer for everyone if all motorists were more aware of the risks and changed their bad habits.”
All competition entries will be judged by a panel which includes a representative from eFlow, the National Roads Authority and the National Association of Principals and Deputy Principals.