FROZEN fever descended on Smyths Toys in Limerick this morning as a limited supply of one the hottest toys for Christmas went on sale.
Some anxious parents queued overnight outside the stores at the Childers Road Retail Park and on the Ennis Road in an effort to get their hands on a much sought-after Snow Glow Elsa doll.
The singing doll, which is based on one of the main characters from the hit Disney movie, retails for around €45 and is in short supply across the country.
Smyths had warned on its website ahead of this morning that supplies of the doll would be “very limited” in stores.
Such was the demand in Limerick that all of the dolls- believed to have been around 50 - were sold out within minutes of the two stores opening at 9am.
Other retailers in Limerick have also sold out of the popular doll with some predicting that only a limited number of dolls will be available in Limerick before Christmas.