Aoife Frawley and her dog Myia, were the stars of the show as the animal lovers of Limerick came out to mark the launch of the, Your Pet Your City, campaign.
The campaign, jointly organised by the LSPCA and the economic and planning department of Limerick City Council, is aimed at getting young families and their pets to explore the wonders of Limerick city.
National school pupils throughout the city are encouraged to take a picture of themselves and their pets beside a city landmark, or a location they themselves love, within the city limits.
All of the pictures will be assessed by a panel of professional photographic judges, and the best and the most engaging photographs will feature in a special LSPCA 130 year Anniversary Calendar for 2014.
The campaign is part of the wider 130 year anniversary celebrations of the LSPCA.
There will be a 130 year celebration concert at the Strand Hotel on Wednesday, May 22.
Later in the year a black tie 130 year anniversary ball will take place at the Castletroy Park Hotel on Saturday, November 16, where it is hoped President Michael D Higgins will be a guest of honour.
Paul Foley, of the city’s economic and planning department said: “Anything that helps get people in to the city is good for our retailers, restaurants, tourist attractions, libraries, art galleries, and other businesses. It is helping young people and their families recognise landmark buildings and other important sites in the city as well as helping to raise their awareness around the importance of caring for their animals,” he added.
Geraldine Nardone, of the LSPCA, is delighted the City Council have backed the campaign and hopes children throughout the city will enter the competition.