THE Mayor of Limerick is urging city businesses, community groups and tidy towns entrants to participate in the Limerick Going For Gold campaign.
A €50,000 prize fund is on offer as part of the campaign which is supported by the JP McManus charitable foundation and Limerick City Council.
It is hoped the campaign, which will run for the next few months, will culminate in Limerick being named Ireland’s cleanest city.
“It’s costing a huge amount of money to pick up people’s litter from the streets so I would encourage everybody to come on board to ensure this campaign is a success and that we have a brighter, cleaner city,” said the mayor of Limerick, Cllr Jim Long.
The Limerick Going For Gold campaign is a follow-on from last year’s hugely successful €50k Community Challenge which saw 12 local communities from across the city compete against each other with Castletroy View being named the overall winner.
Speaking at the launch of the campaign at City Hall on Monday, JP McManus said he was delighted to support the initiative through his charitable foundation, which has committed €150,000 to the cleaner city initiative during 2012.
“There are a lot of people who have done a lot of work in bringing Limerick forward and in the months ahead I’m sure you will see it improve further and we will make Limerick a place that will be envy of the country,” he said.
“I think there is more of an awareness of the campaign this year and it is not about winning; people just want to improve the environment and improve the area and it brings a great community spirit where people work with one another,” he added
Alan English, editor of the Limerick Leader and Chronicle, said he is fully behind the campaign.
“Last year we were delighted to highlight over many weeks the wonderful work being done in different Limerick communities, people who are very proud of where they live and who are setting an example for others,” he said.
“This year’s campaign will be more exciting again and the Limerick Chronicle and Limerick Leader will be fully behind it. It’s all about getting the message across that we’re proud to live in Limerick and we want our city to look its beautiful best. To make that happen will require the efforts of thousands of people, not just those who are spearheading this excellent initiative,” added Mr English.
For more details about the campaign, log onto www.limerick.ie/goingforgold or call (061) 407225