THE marketing department at Budweiser may want to consider changing their advertising slogan after a Newcastle West man proclaimed he is so devoted to Bud he is willing to do time in jail for it.
Stephen Daly, 24, from Sharwood Estate, Newcastle West loves the so-called King of Beers so much he went out an stole it – regularly.
Limerick Cir- cuit Court was told the defendant stole slabs of Budweiser (each worth €21.99) from Garvey’s Centra, Newcastle West on six different occasions during January and February of this year.
On one date alone – January 30 - Mr Daly stole two slabs of Budweiser from the store within an hour. “One was at 11.04am and the other was at 11.50am,” Supt Joe Roe told the local court.
On each occasion the court was told the defendant was identified on cctv afterwards but that none of the property was ever recovered.
In March, Mr Daly received prison sentences totalling six months when he appeared before Newcastle West Court on theft charges. During an appeal against the severity of the sentence Mark Nicholas BL, said his client was a “pest who has a serious difficulty with drink”.
He said Stephen Daly is devoted to Budweiser and that “he loves Bud so much he is prepared to do time for it”.
Mr Nicholas said the offences were more of a nuisance factor than serious crimes and he submitted to the court that the sentence was excessive given the nature of the offences.
Mr Nicholas added that his client wants to stop drinking and deal with his problems but that he accepts that he “deserves to do time” for what he did.
Judge Carroll Moran said he regarded the shoplifting offences as serious and he said he could not reduce the sentences which were imposed at Newcastle West Court. “Shops have to be protected from this sort of behaviour and it can’t be let go unchecked.”
The judge doubled each of the sentences from one month to two months, meaning Mr Daly will have to wait a year before tasting his next Bud.