A PRIZE fund of €15,000 has been put on offer to try and reduce car journeys made in Limerick.
The Big Travel Action Challenge fund was announced by Smarter Travel, who are seeking to promote sustainable travel in the city.
The challenge is the first of its type in Ireland and will run over the next ten months.
Ten communities in total, which fall under the Limerick Smarter Travel demonstration area - including Corbally, Castletroy, Janesboro and the city centre - will be eligible.
“During the recent visit of the Royal de Luxe Granny to Limerick, it was fantastic to see so many people embracing sustainable travel, significantly adding to the vibrancy of the city,” explained Lise-Ann Sheahan of Smarter Travel.
“Unfortunately, on a daily basis, the vast majority of us travel in an unhealthy and unsustainable manner, which negatively impacts on all of our lives.
“The Big Travel Action Challenge has been designed to support the regular take up of sustainable travel.”
The challenge is split into two stages . The first seeks to create a Community Travel Plan, which aims to raise awareness and build capacity within the community, and to help plan for sustainable travel.
The second stage is the Community Travel Challenge, to support households who want to incorporate sustainable travel like walking, cycling, car-sharing, and public transport into their daily travel routine.
The challenge prize fund of €15,000 includes €5,000 worth of prizes going to the individual or group with the winning travel action plan.
Project co-ordinator Miriam O’Donoghue said the project was a “unique opportunity” for Limerick.
“We are being offered the resources and supports needed to help us affect change in our city,” she said.
“This change is essential if we are to establish healthier and more sustainable households and communities.”
For more see www.limericksmartertravel.ie.