Great Limerick Run generates €4m for local economy

Anne Sheridan

Reporter:

Anne Sheridan

Great Limerick Run generates €4m for local economy

Minister Patrick O'Donovan with Cllr Michael Hourigan, John Cleary and Mark O’Connell at the report's launch Picture: Keith Wiseman

THE Barringtons Hospital Great Limerick Run generated an economic impact of just over €4m this year, a new study has found.

This year saw 12,684 people take part in a series of runs over the May Bank Holiday weekend, including 3,150 children who participated in the UL sport children's fun run.

The study by W2 Consulting found that some 2,150 participants spent at least one night in Limerick, with 1,891 athletes bringing at least one supporter who also stayed at least one night in the city.

It found that 47% of athletes stayed two nights in Limerick, and of those who were not from Limerick and travelled here for the race, six out of 10 people said they would stay in Limerick again.

The increase in hotel reservations from 2015 jumped by 43%, and the increase in average guest expenditure from 2015 was 40%.

The average age of participants competing was in the 36-45 age bracket. Some 48% of participants were make, and 52% were female.

Speaking at the launch of the report in City Hall this Monday morning, race director John Cleary said that the success of the race as it now enters its eighth year is testament to the effort everyone has put in in "showcasing Limerick", from the volunteers, the sponsors, the media and gardai.

"Our plan is to grow the contribution to charity significantly in the years ahead, and growing the size of the race with further economic and social benefits," said Mr Cleary.

The metropolitan Mayor of Limerick, Cllr Michael Hourigan, said that the run is "a success story for Limerick, which continues to grow from strength to strength" and praised the "positivity it creates in the city, with an atmosphere of joy and excitement."

This year 6,227 people competed in the six mile race, 2,260 took on the half marathon, 843 people competed in the marathon, 204 participants entered the marathon relay, 1,219 participated through the Fittest Company Challenge, and over 3,000 children took part in UL.

W2 Consulting were engaged by Limerick City and County Council to undertake an independent socio economic evaluation of this year's run. The independent review is a follow up on the previous economic impact review conducted in 2012.