New video campaign celebrates Limerick's 'brilliant characters'

New video campaign celebrates Limerick's 'brilliant characters'

Eleanor Purcell, Cahill’s Shop, Sarah Evans, Limerick Carriage Tours and Paul Craughan, O’Connells Butchers, who all feature in the campaign Picture: Alan Place

A NEW video marketing campaign is aiming to celebrate the city’s diversity through its ‘brilliant characters’.

Our City, Our Stories, a series of video shorts that will “illustrate the wonderful mix of humour and personality of Limerick people”, was launched this week by the council’s office of communications and marketing.

The first one to appear sees Luigi Orlandi discuss his world famous chips and how he prepares them. Other videos to follow will feature Eleanor Purcell from timeless Wickham Street tobacconist Cahill’s, jeweller Tadhg Kearney, plus conversations with milk market traders and videos telling how to pull the perfect pint, prepare a great cup of coffee, pick out a pair of ‘tackies’ and how to sail the Curragower wave.

Luigi's - Secret to Chips from Limerick.ie on Vimeo.

“We are at a very interesting and exciting crossroads in Limerick," said Laura Ryan, head of communications and marketing at the council.

“We are very much moving into a new and great era for our city but thankfully we are losing none of the old character and flair that has made Limerick such an interesting place to live and work. 

“This new campaign captures that mix brilliantly. We get a real sense of the great diversity, humour and, indeed, specialism that exists in Limerick.

"The campaign will move onto the county next and will similarly illustrate the depth of character across the length and breadth of Limerick but our initial focus is on the city to illustrate this level of diversity and remind people, both from Limerick and who are visiting here, just how interesting a place it is and how our people very much make it so," she added.

Mayor of Limerick City and County, Cllr Kieran O'Hanlon, said: "We have so much to be proud of in Limerick. Our city has a great story and this campaign tells it in the best way possible; through the people that make it such a fun and deeply interesting city to live, work and play in.

"We may have been left disappointed last weekend with the Capital of Culture outcome but this is a very timely way to bounce back as we are reminded with these videos about how special a place Limerick is. It’s an excellent and clever use of a modern marketing platform as well and a really engaging way to reach the wider world and loud-hale Limerick’s story."

See www.limerick.ie for more.