Surf's up for Limerick based company Trailwhisper

BUSINESS: New company sees niche in helping plan surfing holidays

Elaine Holmes


Elaine Holmes

Surf's up for Limerick based company Trailwhisper

oung surfers enjoy a day out at Lahinch, one of the many great surfing spots near Limerick and surrounding areas

Surf's up for new Limerick-based company Trailwhisper, a surfing business which aims to build the biggest online community for surfers while also improving the process of planning a surfing trip in foreign countries.

The business was set up by German native Andreas Schwarz and Norwegian co-founder Eirik Andre Nilsen, who met when they both studied a masters degree in international entrepreneurship at the University of Limerick.

According to Andreas, the inspiration behind the idea came from the “pain of finding all of the information" needed about an area, in order to plan a successful surfing trip.

​Speaking about the business, he said: "We're building the biggest online community for surfers, who want to get inspiration and to inspire other people to travel to surf spots all over the world. 

"Currently, we are talking to surfers, photographers, travel bloggers and outdoor enthusiasts."

He also said that he expects the business will bring a boost in tourism for the Limerick area. "More people will come to surf in Ireland now. Limerick is the perfect origin for trips along the coast and we hope to get more people starting their trips in Limerick," he explained.

Limerick, he said, is a gateway to the all of the great surf spots along the Wild Atlantic Way, which he claims is "the next huge thing in Europe" for the surfing community.

The company became a reality for Andreas and Eirik when their idea recently came top at the Start Up Weekend Limerick. One of the judges at the weekend, Kieran Normoyle, said: "Trailwhisper were the overall winners of Startup Weekend Limerick. The guys have a tremendous passion for surfing, which came through in the Pitch.”

The pair are currently working with the Nexus Innovation Centre to try to develop their business further. The next big event for Trailwhisper is the Web Summit in Lisbon in November, which according to Andreas, is "the biggest convention for start-ups" in the world.