The Clarion will be rebranded as Clayton in November of this year
THE Clarion Hotel will be rebranded as a Clayton in November this year, following the Dalata Group’s agreement to purchase the freehold property for €8.5m this month.
The Steamboat Quay hotel has 158 bedrooms, bar and restaurant, conference facilities and a leisure centre. Earlier this year, Dalata acquired the leasehold interest of the hotel.
Clarion general manager, Pat Reddan said that he was “delighted” with the move.
“Dalata is the biggest hotel group in the country. They are a significant player in Limerick city. They have two hotels; the Maldron out in Roxboro and, now, the Clarion.
“For me, it is fantastic. I was there to get the Maldron brand recognised in Limerick, and now the Clarion is going to be rebranded Clayton, and that will be in November this year. And I will be involved in launching the Clayton brand. As a Limerickman, it is fantastic to be involved with both. Dalata is a brilliant company to work for, and all the team here is excited about this.”
He added that the hotel industry has been “on the rise” this year.
“Since January, we have seen increased levels in corporate business, the leisure trade in the weekend is very strong, and it is all very positive. Having someone like Dalata, taking on two properties in the city, with their expertise, it is fantastic.”