UNIVERSITY of Limerick based company Deviate Aspire has won €20,000 to help finance the early stages of its ventures. The company, founded by Limerick man Kieran Normoyle (pictured above with Margaret Hearty), has been named the Best New Start company at the Munster final of the 2015 InterTradeIreland all-island Seedcorn Investor Readiness competition. The company will now go on to compete against three others in the national final of the competition, which will take place on November 25 in Clontarf Castle. Deviate manufacture a range of safety equipment aimed primarily at the off-shore oil industry. Mr Normyle said he was “absolutely delighted” to win Best New Start Company at the Munster Regional Finals and said winning the competition outright would be “incredible”.