Limerick Council steps up high profile gum campaign

Nick Rabbitts

Reporter:

Nick Rabbitts

LIMERICK City Council has stepped up its campaign against gum crime by distributing free gum wraps in front of Brown Thomas.

LIMERICK City Council has stepped up its campaign against gum crime by distributing free gum wraps in front of Brown Thomas.

Two cycle rickshaws were on hand to tour the city’s streets to distribute campaign materials as part of Limerick’s participation in the national Gum Litter Task Force.

Mayor Gerry McLoughlin highlighted the need for Limerick people to become more aware of gum litter and how to dispose of it responsibly.

This week, Limerick City Council took the opportunity to distribute gum wraps and other campaign materials to visitors to the front of Brown Thomas, O’Connell Street in the presence of the Mayor of Limerick City, Cllr Gerry McLoughlin and Helen O’Donnell from the Limerick City Tidy Towns Group.

Co-ordinated by the GLT in association with local authorities throughout Ireland, the national Gum Litter Taskforce awareness campaign aims to reduce the amount of gum litter in the easiest way possible; by discouraging littering – the root cause of the issue – and encouraging the public to “Bin it your way”.

Mayor McLoughlin said: “This year’s campaign is fun and engaging. I’ve seen young people perform all sorts of cool moves to bin their gum. There’s an incredible level of imagination, momentum and creativity brought to this year’s campaign. I’m really impressed and will continue to spread the word to family, friends and colleagues. It’s in all our interests and I’d ask you to please ‘Bin it your way’. It’s the responsible and right thing to do.”

Ms O’Donnell said the council has teamed up with a team of professional dancers who have come up with a series of moves to encourage more tidy living.

She wants people in Limerick to come up with moves of their own.

You can upload videos of your move on the ‘Bin it Your Way’ Facebook page.

The videos can also be watched at

www.gumlittertaskforce.ie.

The initiative is being run with the support of Limerick City Council’s environment department, and the Limerick Communications Office.