A LOCAL medical equipment company has teamed up with the Irish Red Cross to deliver a “ground-breaking” initiative to promote a greater understanding of First Aid across the country.
The 12-month deal for Fleming Medical’s flagship brand Medicare will involve a €30,000 contribution to the Irish Red Cross and the financing of “comprehensive integrated marketing, training”, including the First Aid awareness campaign.
Managing director of Fleming Medical, Mark Fleming described the initiative as a “groundbreaking departure” for the company.
He said that he is particularly excited about an app, which provides comprehensive First Aid advice on a range of injuries, from cuts and grazes, through to cardiac arrest and stroke.
“The app really is a superb resource and of course it’s free, so we really want to shout it from the rooftops. If you can do one simple thing to protect your family’s health then download this app.
“We are connecting the Medicare brand with the public and key distribution network of pharmacies that stock our extensive range of medical products and services,” he said.
Irish Red Cross head of fundraising, Danny Curran said that they are looking at adopting this initiative on an international platform in the future.
RTÉ Radio’s Valerie Cox has voiced the advertising campaign which features First Aid tips, broadcast on all RTÉ channels.