LEADING Athea businessman Tom Moran is set to take part in a unique challenge to raise money for suicide charity Pieta House.
Tom - who owns the Red Cow Inn on Dublin’s southside, and has a number of other hotel interests - will be taking part in a ten day, 250km walk from his home place to Dublin.
Codenamed the ‘Tomathon’ (a term coined by his daughter Stacey), Tom is aiming to raise €100,000 for the suicide prevention charity, which has centres in Mungret and Lucan.
He is being supported in his quest by a number of celebrities, including D’Unbelievables, Ronnie Whelan, model Andrea Roche, and local publican Charlie Chawke, who will hold a fundraiser in his Adare bar.
Hundreds of people - including Mayor Gerry McLoughlin - are expected to wave Tom off from Athea’s Community Centre at 11am on Tuesday, September 11.
His walk will take in Newcastle West, Adare and Limerick City, before heading north-eastward to the capital.
Speaking to the Limerick Leader, Mr Moran said: “Every euro counts. I have been told by Pieta House that €1,000 helps to save one life: If I can save 100 lives, it will mean a lot.”
Asked why he chose Pieta House, he added it was in a previous career as an undertaker, he used to see the extent of the problem of suicide all the time.
The businessman says he has been “inspired” by the number of people who have approached him on the street to wish him the best of luck, saying it gives him great strength to carry on. In preparation, Tom - who hopes to also take part in the Dublin marathon - has been steadily increasing a daily walk of six kilometres.
In a unique twist, guests at Tom’s 10 hotels in Britan and Ireland will be asked to get in on the act - with a treadmill set up in the reception of each.
The aim is to match Tom’s achievement, which he says will be a test of endurance, rather than speed.
For more information on the walk, call Gillian Liston at 01-4593650, or visit www.thetomathon2012.com