A new national anti-litter advertising campaign appearing in local and national newspapers over the summer period is to highlight the effects of illegal dumping on the environment.
The initiative which is supported by the Limerick Leader will also provide information for people to report any illegal dumping to the Environment Protection Agency.
The campaign was launched by Minister for the Environment, Community and Local Government Phil Hogan as a result of an initiative between the department and newspaper and magazine industry to raise awareness of litter pollution around the country.
Minister Hogan said he was “committed to providing support for anti-litter initiatives in order to ensure that our country presents itself in the best manner possible.”
“I am confident that measures such as this advertising campaign will contribute towards an on-going decrease in litter levels across the country,” he added.
The print media will be represented by National Newspapers of Ireland (NNI), NNI Local & Regional, the Regional Newspapers and Printers Association of Ireland (RNPAI) and Magazines Ireland will be making €500,000 worth of advertising space available free of charge to raise awareness of the damaging effects fly tipping and small scale illegal dumping have on our environment and our economy.
Destination development manager of Fáilte Ireland Paddy Mathews said: “Our world famous scenery is the bedrock and raw material of tourism in Ireland. Litter is incredibly damaging to our landscape and yet it is entirely avoidable. It costs Ireland millions of Euros each year to clean up after those that dispose of litter irresponsibly and it puts our reputation as a clean, green holiday destination at serious and significant risk”.