Local suppliers given opportunity to showcase their wares at Tesco roadshow

Nick Rabbitts

Reporter:

Nick Rabbitts

TESCO Ireland’s flagship store in Dooradoyle offered shoppers the chance to sample home-grown Irish produce.

TESCO Ireland’s flagship store in Dooradoyle offered shoppers the chance to sample home-grown Irish produce.

Part of Tesco’s new Homegrown in Ireland promotion which aims to highlight the best seasonal, fresh, Irish products, hundreds of keen shoppers were at the Crescent Shopping Centre to try free snacks.

The supermarket giant says the idea of the scheme - which will be rolled out to 52 stores nationwide - is to educate customers to they understand the growing seasons in Ireland, and know when they can get the best quality fresh products in store.

Store manager at Tesco Dooradoyle, Dave McEniry, said the evening event represented a great chance for city shoppers to try typical Irish fare.

“All Tesco fresh Irish produce, including beef, pork and lamb as well as Irish milk and eggs will now be branded under the Homegrown in Ireland banner which will mean guaranteed seasonal, fresh and Irish food,” he added.

Suppliers featured at the event included Glenstal butter, Rudds, Adare Farm, and Twomey’s Bakery.

Last month Tesco - which also has branches in the city centre, Roxboro and Coonagh - also announced a programme with Bord Bia to help food and drink companies to develop the required skills to achieve sustainable growth.