‘Natural Limerick’ to be posted worldwide

Shane O’Riordan

Reporter:

Shane O’Riordan

Mayor of Limerick, Cllr Gerry McLoughlin, is encouraging the people of Limerick to invite relatives home for ‘The Gathering’ next year using a series of four new colourful postcards highlighting the natural beauty of Limerick city.

Mayor of Limerick, Cllr Gerry McLoughlin, is encouraging the people of Limerick to invite relatives home for ‘The Gathering’ next year using a series of four new colourful postcards highlighting the natural beauty of Limerick city.

The series of free postcards was launched on Wednesday, October 17 and is intended to reflect a different side to Limerick with each one having its own unique theme: ‘The Riverside City’, ‘Snow in the City’, ‘The Colours of the City’ and ‘Nature in the City’.

Thousands of the postcards were commissioned by Limerick City Council as part of the EU-funded Park Atlantic Project, and feature images by local photographic agency Press 22 and amateur photographers Claire Waters and Neville Gawley.

Caroline Curley, Environment and Planning, Limerick City Council said the postcards reflect a side of the city that locals already appreciate but has yet to be discovered by visitors.

“I think everyone has noticed the tremendous floral displays in the city centre that the Parks Department of Limerick City Council work on all year around but not everyone realises the amount of work that they do from the parks to allotments”.

Ms Curley added: “We wanted to reflect natural Limerick and we’re delighted with the way our postcards have turned out. Foreign delegates who recently visited the city were very impressed by the wild river walks and the biodiversity on view and this is an area of Limerick that people don’t always talk about,” she added.

Although each postcard has its own theme, Mayor of Limerick, Cllr Gerry McLoughlin thinks they all share a common trait which is “elegance” and believes they should be used as a marketing tool to bring people home for the Gathering next year.

“The images capture the elegance and beauty of Limerick from children playing in the snow to the sun setting over the river. We know what our city has to offer but the postcards will show possible tourists the vast natural beauty on display in Limerick,” said Mayor McLoughlin.

“The Gathering 2013 is fast approaching when we’re all being encouraged to invite someone home to Ireland. These postcards present an opportunity to invite Limerick people back in an interesting and enticing way and I’m asking everyone to do so,” he added.

The postcards are available at the reception of Limerick City Council, public libraries and the Limerick Local Heroes Hub in Arthur’s Quay Shopping Centre.