UPC stays connected to Limerick with €600k boost

Mike Dwane


Mike Dwane

UPC Ireland has demonstrated its “commitment to Limerick” with a €600,000 investment in its base at the LEDP in Roxboro.

UPC Ireland has demonstrated its “commitment to Limerick” with a €600,000 investment in its base at the LEDP in Roxboro.

The refurbished premises were officially opened on Monday by Minister for Finance Michael Noonan, who said that at 400 people and rising, the company was “now one of the most significant employers in Limerick”. As a result of the investment, UPC hopes to add another 10 people to its payroll in the city this year.

Located at the former Krups factory, there was a time when technological innovation in the building meant an electric kettle. But in providing high speed broadband to hundreds of thousands of homes and businesses, UPC was now at the forefront of what Minister Noonan described as “another industrial revolution in Ireland” and the services it provided were key to attracting inward investment.

“In the same way as your grandmothers would tell you about when the electricity came to the house, you will all be telling your grandchildren of digital broadband. It is as significant and as important in the lives of people as that,” Minister Noonan said in an address to UPC staff.

Dana Strong, chief executive of UPC Ireland, said that as a technology company, cutting the red ribbon was not cutting edge enough and she asked Minister Noonan to formally announce the investment on Twitter.

“Limerick is playing an essential role in our success and it will continue to do so as we innovate more and grow our business even further nationwide,” Ms Strong said.

“We are constantly improving our quality of service and our staff in Roxboro are at the forefront of these initiatives where Limerick underpins our nationwide service capability and competitiveness. We now have close to one million individual subscriptions for our services including superfast broadband, on-demand TV and phone services.

“As well as being a major employer, we are supporting digital inclusion and economic growth in Limerick through our provision of superfast broadband services to homes and businesses throughout the city. Over 32,000 homes in Limerick are now able to receive our fibre-powered broadband and on-demand TV.”

Ms Strong said UPC was “proud” to be able to employ hundreds of people in a part of Limerick which has historically suffered from a high unemployment rate.

“Another thing we are quite proud of is that we have between up to 99% of regeneration homes covered by our high-speed broadband network. So not only are we an important employer in the area but we also know that digital technology drives recovery, drives economic growth and we really feel that that is a community asset - to have high speed broadband existing in those markets that are often forgotten,” Ms Strong said.