Tiger confirm plans to open Limerick store

Alan Owens


Alan Owens

Cruises Street: likely to welcome Tiger Stores Ireland early in the new year
RETAILER Tiger has confirmed its intention to open a store in Limerick.

RETAILER Tiger has confirmed its intention to open a store in Limerick.

Tiger Stores Ireland, an offshot of the Danish retailer Tiger, already has 13 stores in Ireland and confirmed via its Twitter account that it plans to open on Cruises Street in Limerick in February.

“The rumours are true! Planning a store in Cruises Street!” tweeted @TigerStoresIE this afternoon.

“Excited to come to the city of culture!” it added in a follow-up tweet.

When the Limerick Leader contacted Tiger Ireland at its headquarters in the GPO Arcade in Dublin, the person who answered the phone confirmed that Tiger would “hopefully be opening on Cruises Street” some time in the new year.

The Tiger brand was started by Lennart Lajboschitz in Copenhagen in 1995 and was brought to Ireland by husband and wife team Gillian Maxwell and Niall Stringer in 2011. It aims to provide stylish products at low prices, with nothing sold in store for more than €30, it claims.

“Things you need - things you didn’t know you needed #Danish design,” is the Tiger Stores Ireland tagline.

Tiger has been described as a cross between IKEA and a €1 store and, interviewed by the Irish Times this week, Mr Lajboschitz said the company had “39 million customers last year”.

“In Denmark, Tiger has caused a mini retail revolution,” the company says on its website.

“We are making the point that cheap and cheerful can be achieved, and at the same time amaze our customers at what is possible for the low prices. Such a mini revolution is our target for the Irish market. Tiger is a variety store with a difference.

“Tiger Ireland now has stores within Ireland and Northern Ireland, with many more to come in the future years,” it adds.

Limerick City Centre - @LimerickCityBiz - the Twitter account for the City Business Association, welcomed the news this Tuesday.

“Great to hear @TigerStoresIE are planning a #limerick store in Feb. Great Danish retail concept and will be a pretty cool addition to city,” it tweeted.

The news follows the opening last week of Costa Coffee in the old HMV unit on Cruises Street, creating a total of 15 jobs.