LONELY Planet writer and travel expert Fionn Davenport has been brought on board to help promote West Limerick as a tourist destination.
“Fionn’s insights have been hugely helpful,” the chairman of West Limerick Tourism David Fitzgerald said, following a workshop with Davenport in which the travel writer and broadcaster shared his top tips about putting West Limerick firmly on the tourism map.
“We’ve all heard of Adare,” said Davenport. “But, if you go a little deeper, you find so much more that would make the West Limerick area an absolute ‘go to’ region for tourism.”
The event, hosted by West Limerick Tourism and funded by West Limerick Resources, brought together over 40 tourism business providers from West Limerick.
And it is part of an ongoing programme of promotional activities aimed at raising the profile of West Limerick. The programme also seeks to add to members’ skills in promoting and marketing their product and improving their product.
Speaking after the event in the Dunraven Arms Hotel, Mr Fitzgerald described it as an “ unique opportunity for members to access the expertise and advice of one of the most recognised travel writers in Ireland.”
“Through the Lonely Planet guide, his travel slot on Newstalk’s The Right Hook and from the sofa of RTÉ’s Today programme, Fionn has undoubtedly influenced the short-break and holiday choices of countless people and it is important that we learn from him what it is that makes for a great destination,” Mr Fitzgerald, of Fitzgeralds Woodlands House Hotel said.
West Limerick Tourism, he added, is planning to put together a package for the region emphasizing the overall experience rather than any one individual product and Fionn Davenport’s ideas had helped in this work.
“Limerick has suffered from a tourism perspective over recent years, but we remain confident that we are able to deliver a world-class experience and a world-class product offering. And, all that remains is for us to start the process of telling people about it,” he said.
Davenport will return to West Limerick at the invitation of West Limerick Tourism and the hope is that, having experienced all the area offers, he will in turn inspire others to do so.