Great Limerick Run putting city on map, says Failte Ireland

Anne Sheridan

Reporter:

Anne Sheridan

The Barringtons Hospital Great Limerick Run has been confirmed as a ‘tier one’ national event by Failte Ireland alongside other high profile events such as the Rose of Tralee, the Cork Guinness Jazz festival and the Dublin Fringe festival.

The Barringtons Hospital Great Limerick Run has been confirmed as a ‘tier one’ national event by Failte Ireland alongside other high profile events such as the Rose of Tralee, the Cork Guinness Jazz festival and the Dublin Fringe festival.

Failte Ireland has confirmed that the Great Limerick Run has now joined an elite group of 27 festivals and events nationwide, and it is now almost 50% ahead of their target for this year’s number of entrants.

Race director John Cleary said that the inclusion of the Great Limerick Run into this national category of events will “open many new possibilities in the further growth and development of the event.”

Failte Ireland together with their overseas partners in Tourism Ireland will now work with the Great Limerick Run team in identifying strategic markets for specific promotional and marketing campaigns.

“The objective of the Great Limerick Run team from the inaugural event in 2010 has been to showcase Limerick in a positive way both nationally and internationally. In this regard we have worked with Tourism Ireland over the last few weeks on the launch of a targeted overseas Facebook campaign which will start this week,” explained Mr Cleary.

The Great Limerick Run is now the fastest growing mass participation sporting event in the country with nearly 3,000 runners registered currently, and close to 10,000 expected to run, jog or walk on May 5 next. The recent confirmation of Barringtons Hospital as the event’s first title sponsor is another step in its development, he said.

It is anticipated that 200 teams will enter the first relay marathon, with up to 6,000 people taking part in the six-mile race, 2000 taking part in the half marathon, and the marathon event will be capped at 1000 entries.

To date more than 3,100 entries have been received, the highest on record in its four year history with over 10 weeks to go.

The Limerick Leader, the sister newspaper of the Limerick Chronicle, is the media sponsor of the relay marathon and is seeking to profile teams taking part. Please email our reporter Anne Sheridan or phone 061 214503.