Advertising watchdog rejects claim against Limerick City Enterprise Board

Nick Rabbitts

Reporter:

Nick Rabbitts

THE Advertising Standards Authority has rejected a complaint made about a press advert on the Limerick City Enterprise Board.

THE Advertising Standards Authority has rejected a complaint made about a press advert on the Limerick City Enterprise Board.

The commercial featured a woman blowing a dandelion with the wording ‘Extra Funding for Small Business’.

The advert was making small business owners aware of a new fund allocated for the start-up and growth of new firms.

However, in an appeal to the advertising watchdog, a complainant said he believed the offer only applied to specific industries.

He said that he understood that the fund was only available to export high-tech businesses, pointing out nearly all small companies would be excluded.

In response, the Limerick City Enterprise Board said it considered the advert to be “correct, factual and clear”.

They said the advertisement clearly set out that only some business would qualify for the fund.

They invited all businesses to contact the Board by phone or email or to check their website in order to explore this opportunity.

They said that the advertisement was aimed at owners and potential owners of small business and invited them to contact the Board to discuss the availability of funding. They said normal eligibility criteria applied to this offering, and no distinction was made between industries. The watchdog said they did not feel the advertisement had contravened the code of practice.