A NUMBER of local enterprises interested in doing business with China recently attended a seminar organised by Tourism Ireland.
Attendees - including local hoteliers, golf marketing groups and destination management firms - heard the latest update on the Chinese travel market, information about how the travel distribution system works in China, as well as lots of practical advice and tips about how to promote effectively and ultimately to grow business.
Limerick already has a relationship with Nanjing in Eastern China.
But on top of this, Tourism Ireland is targeting Shanghai, Beijing and Tianjin, alongside Guangzhoi in South China and Chengdu in West China.
Priorities include the development of a suite of brand new, tailor-made itineraries to appeal to a wider audience and new segments in China.
These will be communicated to potential holidaymakers through Chinese travel agents and tour operators, the influential travel media and through digital promotions, including social media.
Tourism Ireland CEO Niall Gibbons said: “China is an important market and one Tourism Ireland is committed to growing over the coming years. Due to rapid urbanisation, rising disposable incomes and the relaxation of restrictions on foreign travel, the number of Chinese people travelling overseas has grown by an average of 22% per year since 2000, and forecasts for the next decade suggest an even greater rise.” It is also hoped that thousands of Chinese students come to Limerick.