THE brief visit of Chinese celebrity couple Zhao Ruo Hong and Zhao Yan to Adare Manor Hotel and Golf Resort is likely to lead to a massive influx of Chinese tourists to the region in the coming years.
Zhao Ruo Hong is marketing and sales vice-president of Chinaâ€™s first wedding website â€˜The Knotâ€™ as well as being a famous DJ with Shanghai Media Group (SMG).
Her husband, Zhao Yan, is a famous detective writer with more that 1.2 million followers on Sina Weibo - the Chinese equivalent of Twitter.
The couple, who were married in Shanghai earlier this month, spent a night in Adare last week as part of their honeymoon in Ireland.
They also visit attractions such as Bunratty Castle, the Cliffs of Moher and the Ring of Kerry during their visit to Ireland.
According to Sarah Stuart-Trainor, marketing manager of Adare Manor Hotel and Golf Resort the publicity generated in China as a result of their visit to Adare is priceless.
â€œYou canâ€™t quantify it or put a price on it but to get this endorsement from such a well -known celebrity-couple is a massive boost because an awful lot of people in China know who they are,â€ she said.
Zhao Ruo Hong and Zhao Yan were accompanied during their honeymoon in Ireland by large number of photographers from China and the visit has been widely reported.
Failte Ireland and Tourism Ireland assisted the couple throughout their stay in Ireland and Ciara Sugrue, head of international publicity at FÃ¡ilte Ireland, said it was money well spent.
â€œIn what is a challenging year for Irish tourism, it is encouraging to see this positive publicity in the Chinese market. It is imperative that there is a strong message overseas that Ireland offers a high quality experience, excellent accommodation choice and great value for money,â€ she said.
While Adare Manor Hotel and Golf Resort has welcomed a number of high-profile visitors from China this year, Sarah Stuart-Trainer says the visit is likely to generate increased interest from Chinese tourists and golfers.
â€œGolf is huge but it is inaccessible because the cost of membership is extortionate over there,â€ she said.