COUNCILLOR Diarmuid Scully has urged people to talk up the city, as the number of those unemployed dropped again.
Data just released from the Central Statistics Office shows that in Limerick City, there are now 14,460 people out of work.
This compares to 15,162 at the end of August, a drop of some 702.
The drop in numbers is likely reflective of students going back to school.
But speaking after this week’s city council economics meeting, Cllr Scully, its chairman, said there is still no reason to be celebrating.
“There is an awful lot of work still to be done. Nobody is going to be cracking open the champagne on this. We do not know how much of this is down to emigration, as opposed to job creation,” Cllr Scully said, “The economy is flat. We are not contracting anymore, but neither are we recovering. It is going to take time,” he told the Limerick Chronicle.
Of the number of people out of work in Limerick, the majority - 9,437 are men.
Cllr Scully also said the perception of Limerick should be changed - and while those outside the city can do little about it, many here can control it.
Citing an example of a company which was considering expansion to Limerick, he added: “The number one factor [in relocating] is the perception of security and stability, and that is personal security. When we get negative stories about Limerick, it affects investment and jobs. I remember a significant multi-national company a number of years ago which chose Galway over Limerick because its staff, relocating from Dublin, would not move to Limerick,” he added.
He added that if people continue to talk the city down, the bad name “becomes a self-fulfilling prophecy”.