MEELICK woman Bernie O’ Grady is the first winner of the Buy up the City promotion in Limerick city stores.
Bernie will now receive €1,000 in shopping vouchers which she can spend at participating stores.
A keen shopper, Bernie received her coupons after buying goods in Jack Fitzgerald’s, Carew’s and Gleeson Shoes, which she then submitted to the Limerick Leader offices.
“It’s great to have won. My mobile was in my handbag and when I pulled it out I had all these missed calls. I couldn’t believe it!
“There are five adults in the house so we’re going to split it between us. I do prefer to shop in the town rather than shopping centres, so it really is a great idea,” she said.
Dozens of stores in the city are taking part in the promotion, which is supported by the Limerick Leader and Limerick Chronicle.
For every purchase over €5 made from participating stores, shoppers are presented with a coupon.
To enter the draw, three coupons with receipts from three different participating stores must be submitted at the Limerick Leader offices on O’Connell Street.
Entry Forms and details of the weekly winners will be published in all editions of the Limerick Chronicle and Limerick Leader newspapers until the end of August.
Last week, city retailers turned out in force at Bedford Row last week to promote the initiative, and it is already proving popular.
Steve Gleeson, of Glesson Sport Scene on William Street, said the coupons were in high demand.
“We had a man in last weekend and he left his coupon after him. When he got home, his wife then sent him back in to the shop to get the coupon,” he said.
It is hoped the scheme will promote business in the city and Michael Gleeson, of Gleeson shoes on William Street, said it’s up to the retailers to encourage people to shop.
“We were involved last year and it did generate some business. We’re hoping this year that it will generate more, now that people are a bit more used to it.