Keith Wood to highlight sport tourism benefit to Limerick

Alan Owens


Alan Owens

Keith Wood and Mark O'Connell, directors of W2 Consulting
LIMERICK’S role in sport tourism development is to be highlighted at a major conference in London.

LIMERICK’S role in sport tourism development is to be highlighted at a major conference in London.

Keith Wood’s company W2 Consulting, which hosted the European Sport Tourism Summit in Thomond Park in May, will shine a major focus on the topic at the World Travel Market (WTM).

The event attracts 50,000 delegates annually plus 3,000 media and the former rugby star will facilitate a discussion of sport tourism, not long after masterminding the major conference on the topic Limerick earlier this year.

Mark O’Connell, a director in W2, said that the involvement in WTM originated from the hosting of the inaugural summit in Thomond Park - which will return again next year and take place over two days, he confirmed.

“The success of the event in Limerick highlighted the growing interest in the sector internationally,” he explained.

“We intend using the event in London as a platform to position Limerick as the home to sport tourism and support the work of other members of the tourism industry from the region attending the event,” he added.

Mr Wood will speak alongside delegates from England 2015 Rugby World Cup, Tour de France and the Commonwealth Games at the massive two day London conference.

The Thomond Park conference, attended by some 240 delegates - many from around the world - welcomed high profile speakers such as Martin Snedden, who was CEO of the New Zealand 2011 Rugby World Cup, rugby star Lawrence Dallaglio, Rick Traer, CEO, Canadian Sports Tourism Alliance and more.

Mr O’Connell said there was a significant economic impact from the Limerick event.

“As a result of the Summit in Limerick a number of bids to host events in Ireland were launched by national governing bodies while some major mass participation events for 2015 are also well advanced in their planning,” he said.