AN increase in off-peak transatlantic traffic at Shannon has boosted business for hotels across Limerick and the Mid-West, according to the Irish Hotels Federation.
Additional seasonal services to Chicago and Philapdelphia saw significant increases in American tourists during the summer. And that trend has continued into the slower months, with transatlantic traffic up 4% in October 2013 compared to the same month last year.
Sean Lally, who represents the Shannon branch of the IHF, commented: “Hotels and guesthouses have experienced a significant boost from the North American market, which is delivering a stellar performance this year”.
“Many of these are high-spending tourists who travel around the west during their stay, delivering a boost to the local economy. The outlook for tourism in the region is now more positive going into next year and recent announcements of additional air services will help build on the gains made to date.
“On the marketing front, we look forward to working with Tourism Ireland and Shannon Airport over the coming months to provide holidaymakers new and compelling reasons to visit. The 2014 Limerick City of Culture programme is an excellent example of this, including over 200 different performances and exhibitions, spanning all aspects of culture and the arts.”