TWENTY-eight new jobs have been announced at customer engagement technology provider Payback Loyalty.
Enterprise Minister Richard Bruton announced the €2.5m expansion programme by the company, which is based in the National Technology Park, Plassey.
Set up in 2005, Payback Loyalty has developed a platform which enables retailers to run schemes across a number of shops.
The technology rewards customers at the till with specific loyalty promotions and offers.
Payback will hire a mix of experienced professionals and graduates, to accelerate product development and build its sales and support infrastructure.
Payback chief executive Richard Gubbins said: “We look forward to welcoming new talent to drive the achievement of our growth targets. Having gained leading industry recognition in the Irish market, this investment demonstrates Payback’s commitment to unlocking the wider international potential of our digital consumer engagement platform”.