Franchisee forced to rebrand Eddie Rocket’s in Limerick

Nick Rabbitts

Reporter:

Nick Rabbitts

Eddie's has become Joe's due to a franchise issue in Limerick. Picture: Mike Cowhey
THE Eddie Rocket’s diner chain is no longer operating in Limerick after the franchise holder was forced to put a new business in its place.

THE Eddie Rocket’s diner chain is no longer operating in Limerick after the franchise holder was forced to put a new business in its place.

The three branches of Eddie Rocket’s in Limerick are now known as Rockin’ Joe’s, offering broadly the same fare.

Brian Dunne, who operated three branches of Eddie Rocket’s on a franchise basis in O’Connell Street, the Crescent Shopping Centre and at the Travelodge in Coonagh was forced into the move after falling into arrears on his franchise fee.

According to a notice posted in the O’Connell Street outlet, Mr Dunne confirmed this was the case, but blamed it on a fire in an Eddie Rocket’s store he operated in Waterford City.

Although Eddie Rocket’s secured an injunction to close the three Limerick restaurants down, an agreement was reached that they could remain open - but with no mention of Eddie Rocket’s. Rockin’ Joe’s has also taken over restaurants in Galway.

Founded in Ireland in 1990 by Niall Fortune, Eddie Rocket’s had been in Limerick for almost 20 years.

The vast majority of its Irish outlets are owned on a franchise basis.

The chairperson of the Limerick City Business Association Helen O’Donnell, welcomed the fact businesses will still operate on the same sites in Limerick.